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- Sports Massage
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- Triathlon Coaching

John's Blog

Family athletes survival guide to Iron distance racing


About Us

- email:
- John Ellis
304 Fitzgerald Ave
Christchurch City
New Zealand
- mob: 021 2988 995

Welcome to Muscles Inc

Muscles Inc?

Muscles Inc is a small business that specializes in sports massage and triathlon coaching in Christchurch New Zealand. By small I basically mean it's me. I work two days a week as I am also a bike mechanic in my other life as well as being a parent and a triathlete.

Muscles inc is on Facebook so please find me and like.
Cheers - John

Muscles Inc is in town

Clinic has been relocated to Fitzgerald Ave. New Location is:

304 Fitzgerald Ave
Get Directions

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Massage Therapy
Muscles Inc specializes in sports massage for endurance athletes from swimmers, cyclists , runners, triathletes to multisporters but I also cater for non-athletes (normal people) so if you are interested in a massage please give me a call.

I have a diploma in theraputic massage therapy from the Christchurch college of Natural Medicine, a certificate in advanced sports massage. Five years post graduate experience. I am also a RMT therapist with massage New Zealand

Triathlon Coaching
If your struggling to balance training around work and life commitments then maybe a helping hand will enable you to take your training to the next level. I am a TRINZ accredited coach and I have over 20 years of Triathlon racing and training experience to draw on when assisting my athletes. My focus is helping age group athletes improve there performance through structured programs tailored to the individual athlete.

Muscles Inc News

Monday's Available

I am now Massaging on Monday's as well as Tuesday and Thursday's. I have taken the plunge to really focus on growing Muscles Inc and this while a little scary is the first step to being full time.

Landline is gone

So due to lack of use versus the cost the land line has gone. As soon as I work out how to remove the numbers from the footer of each page i'll get that done. Cheers John


“One of the things I look forward to each time I return to New Zealand is being able to have my weekly massage from John! He is very clinical and thorough in his assessment of my body’s current state with his main focus being on the problem areas rather than a general body massage. As an athlete I am always confident that at the completion of my massage I will have a renewed sense of energy and know that my body will be in top form for hard training and racing!”

Joanne Kiesanowski
Professional cyclist
Photo courtesy Victoria Ellis (my 7 year old who wanted credit for taking this photo!).

"John's kept me healthy and performing well through some pretty extreme training. Massage enables me to stay on top of the little issues before they become big issues. John has been a key part of my recovery strategy for the last three years."

Gordo Byrn
Professional Triathlete

It is my privilege to commend John on growing his massage therapy business from a home practice whilst studying to a clinic within a few short years.

John’s holistic approach to therapy starts with his expertise in diagnosing problem areas that relate to exercise/sports in particular triathlon. He then provides detailed massage therapy to re-energise the body and keep his athletes at their best. Muscles Inc also offer fantastic relaxation massage to alleviate the many daily stresses to enhance well-being.

John understands the complex nature of periodisation in an athlete’s preparation and provides the correct level of muscle maintenance to ensure the individual is in great shape for their events.

Muscle maintenance is the name of the game if you want to be at your best when competing at any level of sport, this is where Muscles Inc excels.

I have relied on John’s expertise throughout my triathlon career, his professionalism, personality, skill & knowledge have been an integral part towards achieving my goals.

I wish him every success as the business grows and look forward to our continued partnership.

Chris McAteer
NZ Triathlon Representative
ITU World Triathlon Age-group Double Silver Medalist

I look forward to seeing you all soon

John Ellis
Muscles Inc.